CONNECTING A NETWORK OF JEWELLERS WITH WATCH ENTHUSIASTS SHARING THEIR PASSION FOR TIMEPIECES AND THEIR CUSTOMERS' STORIES.
OUR PLATFORM IS DEDICATED TO FOSTERING A VIBRANT COMMUNITY FOR WATCH ENTHUSIASTS AND CONNECTING THEM WITH EXPERT JEWELLERS AND BRANDS.
WHILE DIRECT PURCHASES AREN'T AVAILABLE ON OUR SITE, WE PROVIDE LINKS FOR SECURE SHOPPING FROM OUR JEWELLER PARTNERS’ WEBSITES.
FOR THOSE SEEKING A PERSONAL TOUCH, OUR STORE LOCATOR CAN GUIDE YOU TO NEARBY RETAILERS WHERE YOU CAN EXPLORE THEIR COLLECTIONS AND ENJOY TAILORED SERVICE.
OUR COMMITMENT EXTENDS TO WORKING WITH LOCAL BUSINESSES AND RENOWNED MANUFACTURERS, ENSURING AUTHENTICITY.
FURTHERMORE, WE ARE DEDICATED TO POSITIVELY IMPACTING SOCIETY BY PARTNERING WITH OUTSTANDING NONPROFITS AND SEEKING MORE LOCAL ORGANIZATIONS TO SUPPORT. GET INVOLVED, DISCOVER THE IDEAL TIMEPIECE OR ACCESSORY, AND HELP SHAPE THE WORLD FOR FUTURE GENERATIONS.
TIME IS NOW!
CREATE A WORLD FULL OF GIVING WITH US.
Challenge #1
The Challenges of Finding Reliable Watch Education Platform
Watch enthusiasts are increasingly challenged to find reliable, educationalplatforms to enhance their knowledge about timepieces.
Challenge #2
Independent Jewellers: Battling E-Commerce Shifts
Independent jewellers are encountering challenges due to shifts in the watch distribution
landscape and increasing competition from e-commerce giants.
In the past decade, the watch distribution landscape has transformed, impacting how timepieces reach consumers. Independent jewellers now face competition from e-commerce giants and evolving educational platforms, which once focused on content but now sell directly. Despite some platforms offering online shopping,they emphasize the importance of in-person trials. (e.g. Milton, K. (2022)‘How Seeing Your Dream Watch In Person Can Change Everything’, Hodinkee.)
Solution #1
CONNECTING A NETWORK OF JEWELLERS WITH WATCH ENTHUSIASTS
WatchDNA serves as a platform that connects a network of jewellers with watch enthusiasts, fostering a community of knowledge and appreciation.
Solution #2
Learning Without the Sales Pressure
The platform focuses on educating visitors about timepieces without the pressure of sales, offering multiple pages with the latest brand communication and online editorials, creating an enriching experience for enthusiasts.
In recent years, we saw an urge for online platforms, opening their own brick & mortar stores, realizing that even though having an online presence is now mandatory for brand awareness, in-store purchases represent more than 93% of annual retail sales (E.g.Stats Canada, 2024).
store locator
find your local jeweller
WatchDNA includes a store locator, enabling enthusiasts to find personalized, in-person experiences with local jewellers, ensuring authenticity and supporting the community.
Seamless Shopping
Direct link to authorized jewellers
We secure shopping links from partner jewellers’ & micro brands websites to ensure a seamless and trustworthy shopping experience.
Experiencing a brand in its physical store is an immersive journey where every detail, from design to staff interaction, embodies the brand's essence. In this environment, customers can engage with the brand's DNA, fostering emotional connections and loyalty that online experiencesmay lack. (e.g. ‘WhyLuxury Brands Need Brick-And-Mortar Stores’ (2020) Design4retail)
Jewellers
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Showcase your inventory on a commission-free platform
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Leverage the platform and reach a wider audience
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Share your passion and promote your expertise
Brands
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Educate watch enthusiasts about your brand’s DNA
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Promote your latest product and communications
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Showcase your authorized retail partners
Watch Enthusiasts
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Discover and compare the ideal timepieces
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Join a community of watch enthusiasts
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Support your local jewellers and communities
WatchDNA is committed to fostering a culture of giving by actively participating in community projects and initiatives. We contribute to social causes and community development through partnerships with exceptional nonprofit organizations such as 1% for the Planet and B1G1.